Carol.com
Consumers compare, providers compete
For the first time in health care, everything a person needed to know for comparing doctors, prices, locations, credentials and availability could be found in one place: Carol.com. Haberman was there from the start – discovering, shaping and telling a story with the power to transform health care.
Brand discovery, strategic planning, naming, key messaging, logo/identity development, Web site development, media relations
Consumers simply click to select health care packages.
High-profile launch drove traffic to the Web site.
