What ads ADD? What would you DELETE?
ADD or DELETE was created by Haberman to spark a conversation that inspires businesses to re-direct at least five percent of their advertising or marketing assets to solve social issues. It's a winning propostion for everyone. Brands gain deeper customer loyalty, and society benefits. Launched to coincide with Super Bowl XLV, ADD or DELETE has struck a chord with ad executives, progressive media and consumers.
Results:
- Created a video to encapsulate the mission of ADD or DELETE; submitted to TED "Ads Worth Spreading" competition.
- National media coverage by Agency Spy, GOOD magazine and Brand Channel among others.
- Over 2000 YouTube hits in first two weeks of launch plus hundreds of Facebook fans and Twitter followers.
Storytelling Tools:
Brand strategy, naming, brand development and logo design, video concept and production, website development, social media, national media relations
