From organizational development to global movement
When former schoolteachers Ann Bancroft and Liv Arnesen decided to pursue their childhood dreams of skiing across Antarctica, Haberman helped set the course and guided the story as it grew worldwide. Early organizational development work included hiring staff, developing the expedition's mission and assisting with the business plan. A story of historic proportions emerged.
Results:
- 2.1 billion international media impressions.
- 3 million students in 48 countries participated, a pioneering "social media" event.
- 14 million website visitors in two months.
Storytelling Tools:
Brand development, global media relations, website development, grassroots community building
