Planting seeds for Bloom Health
It's not so easy to break into the daunting world of health care, especially in light of ever-changing government policies and increasing consumer frustration. But Bloom Health is introducing a new approach that makes managing health benefits easier for employers and more personal for employees. Haberman helped launch this compelling start-up, building awareness and sales during the crucial first phrase for the business.
Results:
- Early in-depth Star Tribune story prompted numerous client inquiries and initial sales growth.
- This early sales growth in turn helped prompt additional venture funding of $7.5 million.
- Brand video brought Bloom Health culture to life while calling on companies to share their frustrations with the health benefits process.
Client Quote:
"The Star Tribune article on Bloom Health that Haberman secured helped generate awareness for our business and land our first set of customers." -Jill Prevost, Co-Founder of Bloom Health
Storytelling Tools:
Start-up organizational and communications strategy, media relations, video development, awareness-buidling campaigns, direct mail and email campaigns
