Winning big in the 2008 Presidential transition
When do core marketing goals of increasing awareness and driving trial turn into a mass collective freak-out? Try October 28, 2008 - the day CodeWeavers gave away 650,000 registrations for its flagship product CrossOver. For weeks, Haberman had promoted a challenge asking President Bush to achieve at least one of five goals before leaving office. When the price of gas fell below $2.80 a gallon, new users swarmed aboard.
Results:
- 650,000 registrations for CodeWeavers flagship product
- One million people visited the CodeWeavers site in a month
- CodeWeavers customer base increased by 400 perecent
- An accompanying YouTube video earned 50,000 hits
Storytelling Tools:
Campaign strategy, viral campaign launch, national and local media relations, Web video
