Not all crowns are inherited
Some are earned. That's the story of Crown Maple. This new brand of premium, organic maple syrup from New York earns accolades from everyone who encounters it, including Martha Stewart. To introduce the brand, Haberman tapped into the passion of founders Robb and Lydia Turner to develop a distinct identity and product packaging. Ongoing trade and consumer media relations help Crown Maple reach growing numbers of discerning customers nationwide.
Results:
- Key media coverage includes the NBC's Today Show, Martha Stewart Show, Cooking Light, Tasting Table, Tasting Panel, Vegetarian Times, Food Talk Radio and Guitar Aficionado "best of the best."
- SupermarketGuru Phil Lempert named Crown Maple Syrup its "hit" of the week.
Storytelling tools:
Media relations, package recommendations, label design, brand book, key messaging development, media training
