Regional greatness goes global
What's so great about Minneapolis Saint Paul? Lots. The 13 county economic region offers unique advantages to businesses looking to relocate or expand. The task for Greater MSP, a newly formed entity, is to get the word out. To support this mission, Haberman created a brand identity, developed websites, managed SEO/SEM efforts and collaborated with other local communications firms to raise awareness among site selectors and decision makers worldwide.
Results:
- "Haberman played an instrumental role in launching our new organization. They helped us see possibilities we hadn't considered, while being mindful of budget realities." -Mike Brown, VP of Marketing & Communications, Greater MSP
- In its first month, the Greater MSP website had nearly 4,000 website visits and 3,000 unique visitors.
- More than 500 public and private sector dignitaries attended a live launch for Greater MSP in October 2011.
Storytelling tools:
Brand identity/logo development, stationery set design, website design and development, social media, paid online advertising, mobile application
