Waking mind, body - and brand
Matthew Sanford teaches people and organizations the practical value of connecting mind and body. But with the national explosion of yoga disciplines and practitioners, how do you help a newer voice stand out? Through dynamic brand discovery, Haberman developed a focused messaging framework and visual identity system to invigorate Sanford's life work and holistic approach to health and sustainable health.
Results:
- The identity system continues to deliver for Matthew Sanford, portraying his mission and values to prospective and current clients.
- Extensive media coverage, especially within Sanford's local market, included the Star Tribune, top local television stations, bloggers and more.
Storytelling Tools:
Brand discovery, key messaging, logo/identity development, media relations, website design
