Storytelling as dynamic and sustainable as the brand itself
The Organic Valley story is definitely not a short story. It's big - covering more than two decades, spanning the nation, inspiring millions. More than 1,600 organic farm families own the cooperative, making Organic Valley the nation's oldest and largest independent organic farmers cooperative. Haberman's role: strategic counsel and communications supporting annual growth that outpaces the industry.
Results:
- Generated local, regional and national media coverage for new product announcements, corporate milestones, sustainability initiatives, farmer stories and more. Key hits: TODAY Show, Business Week, Huffington Post, Inc. Magazine.
- Provided strategic counsel and communications support to address hot-topic issues such as transparency in product labeling, animal welfare standards, food safety, etc.
- Developed integrated grassroots campaign utilizing viral video, website, social media, partnership outreach and traditional media relations.
Storytelling Tools:
Local and national media relations, product publicity, business strategy, grassroots community building, advocacy
