The secret to big time B2B social media
Start small, stay focused, mind the details. That's how Haberman helped Patterson Dental start using social media to connect with customers at more than 120,000 dental practices and labs. Haberman started by creating a company-wide social media philosophy and identified a multi-disciplinary team of internal "guides." From there, the team developed a central hub for internal and external audiences that consolidates all social media activities.
Results:
- Launched social media channels during Patterson's national leadership conference in July 2011 and had nearly 1,000 Facebook followers by September.
- The Patterson blog, "Off the Cusp," launched in September 2011 with fresh content posted nearly every business day since.
Storytelling tools:
Social media plan and strategy, organizational development support, social media hub development, blog development, content creation
