Paving the way for RedBrick Health.
There's health and wellness. And then there's RedBrick Health, which completely redefines the health and incentives landscape. Haberman created the Health Earnings™ storytelling platform, which announces a pioneering initiative to connect health care financing with individual behaviors in a fair and positive way. Communications in earned and online media support the company as it continues to grow nationwide.
Results:
- Health Earnings™ storytelling platform ingrained into company messaging, materials and culture.
- Media relations led to coverage in Bloomberg/Businessweek, Reuters, Forbes and The New York Times.
- Multiple webinars drove awareness among FORTUNE 1000 prospects.
Storytelling Tools:
Brand discovery, media relations, blog development, key messaging, marketing
