Sharing the love for Saint Paul Public Schools
School experiences are powerful and personal. For Saint Paul Public Schools, Haberman partnered with Little and Company to create a campaign that asked students, parents, administrators, teachers, alumni and community members to share "one thing I love" about local public schools. The campaign raises awareness about positive aspects of the district amidst the competitive landscape of many schools from which to choose.
Results:
- Coverage received in Pioneer Press (article and editorial pieces), Star Tribune, MPR, The Patriot AM 1280, KSTP TV, MN2020, Kare 11.
- More than 8,000 views of the "One Thing I Love" campaign video on SchoolTube and over 2,000 views of the press conference video.
- Branded bus toured the city to raise awareness and foster camaraderie.
Storytelling Tools:
Marketing plan development, media relations, video production, brand development, awareness building, event planning, mobile marketing
