Shining a light on energy efficient bulbs
Vu1 Corporation took a classic technology and re-imagined it in 2010, creating the world's first energy efficient, mercury-free light bulb for the consumer market called Electron Stimulated Luminescence, or ESL. Bridging the gap between scientists, environmentalists and U.S. consumers, Haberman crafted and told the ESL story to key media covering emerging technologies, environmental issues and consumer trends, created a social media presence for Vu1 and developed ESL Wikipedia content to put this start-up in the spotlight.
Results:
- Secured earned media coverage in top national media, including USAToday.com and New York Times, as well as in key environmental media, such as Whole Living and Mother Nature Network.
- Generated more than 100 followers on Twitter and Facebook within two weeks of debuting Vu1's social media presence - without any advertising.
- Created an updated several Wikipedia articles related to Vu1's technology and the phase-out of incandescent lighting, using credible third-party resources to enhance the company's online presence.
Storytelling tools:
Social media, national media relations
