There’s a reason a colleague once named Kim McMartin, “Kim McPR.” Some people who work in public relations naturally gravitate to two or three key areas, like writing or media relations. Kim is driven to master every aspect of the craft, from leading integrated campaigns to managing interactive and graphic design projects.

Surprisingly, Kim’s first passion wasn’t public relations – it was sports journalism and broadcasting. As a kid, her heroes included Bob Costas and Hannah Storm. Kim’s love of sports is evident in her dedication to running, her position as a perennial NCAA bracket winner and fantasy football contender, and her borderline-obsessive Wisconsin Badgers and Dallas Cowboys fandom.

Despite four years at the University of Wisconsin-Madison, where Kim graduated with bachelor’s degrees in journalism and political science, Kim’s no-nonsense attitude, southern twang and aversion to cold weather reveal her Austin, Texas roots.

Kim landed at Haberman in 2004 and quickly immersed herself in the Volvo Cars of North America account. Through the years she’s been a part of Volvo’s numerous marketing initiatives including the Volvo for life Awards, Alex’s Lemonade Stand fundraising campaigns, and the 2006 and 2007 global treasure hunts that coincided with the blockbuster “Pirates of the Caribbean” movies.

Like the entire Haberman tribe, Kim wants to change the world. She hopes to encourage people to lead healthier, more tolerant lives by creating fitness initiatives, supporting higher education for all and campaigning to stop waste at retail stores.

Now if Minnesota’s weather could become more like Texas’ and if the Badgers could make some headway in the Big 10, Kim would surely consider that to be positive change.