Position: Digital Advertising Strategist/Digital Connection Planner
Overview: Haberman is a Minneapolis-based media and marketing firm whose mission is to discover, develop and tell the stories of pioneering organizations and individuals who make the world a better place. We seek a Digital Advertising Strategist/Digital Connection Planner who is proficient in interactive marketing and can support a variety of interactive advertising-based activities. This individual should be both knowledgeable and curious about creating holistic online experiences on behalf of clients.
Haberman boasts a rapidly growing interactive department, and this position will serve a key role as this group continues to expand. This individual will work directly with the agency’s Interactive Director and account teams to develop creative and effective campaigns/strategies that benefit our clients and our world. A sampling of campaign themes include fighting diabetes, supporting family farms, and recruiting the next generation of educational leaders in Minnesota.
Responsibilities:
- Develop, plan, implement, report and analyze digital advertising campaigns in various online outlets
- Manage digital advertising projects in partnership with a variety of internal team members, including design and professional services colleagues
- Identify, recommend and implement new landing pages for A/B testing on search engines and oversee the process (with outside partners)
- Create strategic roadmaps for lead generation and e-commerce growth incorporating tactics of search and social media
- Build relationships and become a trusted advisor in the area of online advertising
- Summarize and communicate the status of all campaigns with internal and external teams
- Manage and assist in the preparation of interactive communications materials for clients, including researching, producing and/or editing content such as plans, content grids, personas, etc.
- Research, implement and maintain both new and existing search engine optimization efforts for clients
- Research, gather and analyze relevant information to support clients’ interactive marketing campaigns
- Share digital advertising trends and opportunities with internal team and clients
Experience/Skills Required:
- 3-5 years experience with direct SEM, campaign promotions, A/B testing and bid management
- Interactive or marketing agency experience a strong plus
- Ability to lead and support interactive campaigns/programs and planning for consumer and B2B clients and generate measurable results
- A firm understanding of interactive marketing and online media strategy
- Solid knowledge of metrics and results-driven optimization
- Google Certification is a nice-to-have related to - Google Adwords, Google Display, and/or Google Analytics
- Experience utilizing PPC management and website analytics tools and generating reports
- Experience in developing and executing SEO plans
- Intellectual curiosity and analytical focus; up-to-date knowledge of current events and interactive trends
- Ability to communicate clearly and succinctly in a variety of communication and presentation settings
- Healthy sense of humor and out-of-bounds creativity
- Solid writing skills
- Tremendously organized with outstanding time management skills
Contact: Send resumes to Stacy Helseth, stacy@modernstorytellers.com
