Game on! Celebrating the power of play.

Legend has it the U.S. Pond Hockey Championship (USPHC) grew out of a mid-life crisis Fred Haberman was experiencing at the time. If that’s the case, the crisis couldn’t have lasted very long because the USPHC quickly became a legendary event of its own. By its third and fourth years, the number of teams participating doubled from 120 to 250, the number of divisions grew from three to five and nearly 20,000 spectators attended the three-day event to watch everyone from rec-league enthusiasts to Olympic and Division 1 hockey players compete for the coveted Golden Shovel. The tournament put all of Haberman’s storytelling capabilities on display, from managing the event itself as well as its online hub, Print ads, Web banners and videos were in the mix too. Each year, mammoth media relations campaigns brought attention to the event. In total, Haberman storytellers generated 550-plus million media impressions and more than four million Web hits. The Today Show, New York Times, USA Today, Los Angeles Times, Wall Street Journal, Miami Herald, National Public Radio, Associated Press and the Weather Channel all followed the tournament.

A Celebration for Hockey Enthusiasts Nationwide called it, “One of 12 ‘must see’ events in 2009.”

More from ESPN also listed it as among “101 things sports fans must experience before they die.”

Giving Back to the Community
A percentage of proceeds benefited youth hockey charities and area parks.