Published January 2000

When DigitalXpress began looking for a local media relations partner in 1998, three criteria topped their list: enthusiasm, talent and results.

Haberman & Associates was the perfect match. The first project was to develop and execute a trade show media communications strategy in less than four weeks. “We spoke with more editors at that show than we ever had before,” noted Joel Wright, President of DigitalXpress. “The Haberman team set up appointments for our executives, and more importantly, followed through to ensure placements. Results were nearly instantaneous, with online coverage on SkyReport.com and many more.”

Within a few months of working together, Haberman & Associates placed their first article for DigitalXpress in Stores Magazine (3/98). That broke the ice for a wave of editorial inclusions in Information Week, Via Satellite, Satellite Communications, Teleconferencing Magazine, Training and Corporate University Review.

“In 1999, being recognized as a subject matter expert was one of our key marketing objectives, and Haberman & Associates made that a reality,” Wright said. “What I enjoyed about Haberman & Associates is that they took the time to learn our business and become a part of the team. They have the best interest of my company in mind.”