Telling the stories of pioneers often requires a leap of faith. For Amy Keepper, it’s not just a metaphor – she once jumped out of an airplane as proof of her joie de vivre.
Amy is no stranger to jumping headlong into the rarified air of brand building. She brings more than 20 years of brand management and strategic communications experience to Haberman, with an emphasis on natural foods and environmental advocacy. Previously, Amy was an account director for Fallon Worldwide and Gabriel deGrood Bendt, both Minneapolis-based marketing firms.
For Amy, inspiration is a two-way street. In addition to working for clients who share her passions – such as Camp Heartland and Earthjustice – Amy also cultivates her own interests from client work. When she began doing brand work for Nikon, for instance, she developed a lifelong love for photography.
Lest you imagine Amy as a stereotypical “crunchy granola hippie,” Amy’s leadership has driven strong business results for dozens of Fortune 500 clients, including United Airlines, Target Corporation, Coca-Cola and Crystal Farms.
Outside of the office, you can find Amy outside – canoeing in the Boundary Waters Canoe Area Wilderness or camping in state parks in their vintage camper with her husband and two young daughters, who have been carrying water, catching bugs and building campfires since they were in diapers.
As a North Carolina native (with no discernable southern drawl) and graduate of UNC-Chapel Hill, Amy often shocks mild-mannered Minnesotans with her insatiable appetite for barbecue, sweet tea and Tarheels basketball.