Stories can come from anywhere. And Andy Zetzman likes to tell them in many different ways. From a C7 chord to enchiladas poblanas to the tension between a baseball pitcher and batter, he sees stories all around.
It started with music. Guitar. Saxophone. Drums. Piano. Probably even balalaika. His first band was in 7th grade. The group’s biggest (and only) performance was at the Eden Prairie Mall in front of their parents. But that was just the beginning. In high school, more bands followed. More shows. More crowds. Everything from rock to ska. Music was his outlet for writing and creativity and provided early opportunities to learn about marketing and promotion.
After high school, Andy attended Augsburg College where he earned a degree in political science. But that’s just the formal education phase of a lifetime of learning. As a teen, he traveled to Russia. During his junior year in college, he interned on Paul Wellstone’s 2002 campaign. More political work followed, but it didn’t take long for Andy to realize he needed to focus on his first love, which was creating. Completing the copywriting program at Brainco opened new paths in marketing communications.
Which brings us to the now. Today, Andy is a copywriter at Haberman, generating ideas and applying his writing skills to everything from TV to Twitter. Previously, he spent five years at Periscope, where he worked on a wide range of consumer and business-to-business accounts. In addition to telling stories as a writer, Andy also discovers immense narrative potential in the kitchen, specifically through Latin American cuisine and the stories that come to life through ingredients, recipes and cultural histories. Throw in an intense obsession with baseball, hockey and soccer, and the way Andy looks at it, there’s really no end where a story can come from or where it can go.
Even weepy stories. No matter how many times he’s seen it, Andy still gets sniffly at the end of Field of Dreams.