Conventional definitions do not easily apply to Brian Matakis. One moment, he’s helping business executives build brands and hone marketing strategies. The next, he’s advising clients on public relations issues. In between, he’s engaging in public advocacy efforts to open minds and drive change.
These are just a few of the ways Brian brings pioneering stories to life in his leadership position at Haberman. A big vision and endless passion energize clients and coworkers alike.
Brian develops account teams and manages a range of the agency’s client base. His specialties include strategic communications, brand strategy, integrated campaigns, issues management and green marketing.
Prior to joining Haberman, Brian spent five and a half years as a vice president at Schafer | Condon | Carter in Chicago, leading an eclectic mix of digital, advertising and public relations businesses. Client categories included financial and professional services; cause and sustainability programs; organic vitamins and supplements; education reform; an iconic sporting goods brand; and federal relief for struggling homeowners. Not the kind of portfolio that fits into a neat little box.
Earlier career highlights include a yearlong stint as chief of staff for Wisconsin Lt. Governor Barbara Lawton. Brian also spent nearly five years directing corporate, technology and public affairs accounts at Manning Selvage & Lee Public Relations. He began his career as a watchdog for state financing and management of health, education and social programs at Voices for Illinois Children.
What keeps him grounded? Two enduring forces, the first being Grand Marais, Minn., his favorite place in the United States. And the other, at a much deeper level, is the relationship he enjoys with his daughter. Brian is an avid runner and cross-country skier, and he never lets foul weather interfere with grilling.
Brian earned bachelor’s degrees in journalism and political science from the University of Wisconsin and a master’s degree in public affairs from the University of Minnesota’s Hubert Humphrey Institute.