Liz Morris Otto


As a state storytelling champion, Liz Morris Otto knows a good story when she sees it.

Perhaps the best ever was a wild, fantastic tale that Fred and Sarah told her. At the time, Liz was toiling away at Weber Shandwick. Then, out of the blue, on an otherwise ordinary Sunday morning, Fred and Sarah faxed her a letter presenting the vast and magical opportunities before her if she jumped ship to be their first employee. Liz did more than jump. She took a leap of faith.

That was in 1998, when water from a leaky toilet on the floor above Liz’s desk fried her computer hard drive and the receptionist on occasion “borrowed” plastic spoons from nearby restaurants to supplement the meager office tableware. Still, the storytelling was meaningful and challenging, which is all that mattered to Liz, who was eager to help shape a business with a purpose.

Upon arrival, Liz led the global media relations campaign for the Bancroft Arnesen Expedition, securing ongoing coverage by the Associated Press, CNN and BBC. She also played major parts in growing relationships with key accounts – Volvo Cars of North America, Organic Valley, Stellent, Kids Philosophy Slam – and honing the passionate, no-nonsense storytelling style that distinguishes Haberman from its competitors.

A gifted writer and editor, Liz is well known among Haberman wordsmiths for her nimble red editing pen, offering frank changes with a wide grin to unearth buried leads and articulate the right stories. Despite her eagle eye for errors, she’s also human, once concluding a perfectly written email to a top morning show producer with, “Nice doing you, Don.”

A mother of four, Liz embraces all life has to offer through their curious, observant eyes. An organic-food-loving locovore, Liz is Haberman’s Chief Garden Officer and finds peace in her rural home, growing her own food and preserving it for the winter – just as her parents did when she was young.

Liz graduated from the College of St. Benedict in St. Joseph, Minn., with a bachelor’s degree in English and communication. She’s a proud product of Glenwood, Minn.