Few brands are as focused as Volvo. For Haberman, few stories connect at a deeper emotional level – and extend authentically across so many different forms of media. Haberman’s journey as Volvo’s brand public relations firm began in 2001 and grew quickly with campaigns honoring everyday heroes and battling pediatric cancer.

Lemonade Stand Case Study (PDF)
Volvo for life Awards Case Study (PDF)

Program creation, media strategy,
media relations, grassroots
community building