What do the Two Million Mile Man and a car designed almost exclusively by women have in common? Stories that reveal the heart of the Volvo brand: explore new ideas, engage fully, enjoy life. They also share the same storyteller, Haberman, who brought them to the top of the national news pile and into millions of homes across America.

Your Concept Car Case Study (PDF)
Two Million Mile Man Case Study (PDF)

Media strategy, national media relations,
event development