Launching a beloved organic brand into the mainstream
To do that, it would need to reach a wider audience, and it was Haberman’s job to help them connect with more mainstream consumers.
Better-for-you comfort food.
Haberman brought the message to life in just about every aspect of our work for Annie’s, from packaging to media relations to cause-marketing efforts.
Helped Annie’s grow from a somewhat humble challenger for mass-market shelf space to a brand beloved by organic and mainstream consumers alike.
Nurtured Facebook and social media following from zero to hundreds of thousands.
Achieved over 1 billion annual media impressions in TODAY, Good Morning America, The Dr. Oz Show and Everyday With Rachael Ray, among others.