Stirring emotions with real, unscripted stories

Most of the marketing for Boston Scientific, the worldwide creators of life-changing medical devices, is B2B. But their Cardiac Rhythm Management wanted help connecting directly with patients.

What these patients needed wasn’t more technical information—they needed to understand how life would change for the better.

CHALLENGE

Shine a light on the true stories of patients living with Boston Scientific devices.

THE IDEA

Visual storytelling from the heart