Changing the way consumers look at plant-based foods
Daiya came to Haberman to get the word out, and to expand beyond a core vegan audience to get more people tasting the goodness of plant-based foods.
Shine a light on Daiya’s deliciousness with visual storytelling that emphasizes “everyday” not “alternative.”
Find Your Happy Plate
We’re inviting consumers—especially those new to plant-based foods—to see how truly tasty Daiya is.