Changing the way consumers look at 
plant-based foods

Daiya makes non-dairy cheese that actually tastes like cheese. And looks like cheese. And melts like cheese. Which is great news for people who associate “vegan cheese” with “no thank you.”

Daiya came to Haberman to get the word out, and to expand beyond a core vegan audience to get more people tasting the goodness of plant-based foods.

CHALLENGE

Shine a light on Daiya’s deliciousness with visual storytelling that emphasizes “everyday” not “alternative.”

THE IDEA

Find Your Happy Plate

We’re inviting consumers—especially those new to plant-based foods—to see how truly tasty Daiya is.