Growing a community of brand believers

Earthbound Farm is the pioneering brand behind the concept of prewashed packaged salads.

When we started working together, we found that while shoppers were putting Earthbound Farm products in their cart, they weren’t making a connection with the brand.

CHALLENGE

Help Earthbound Farm to stand out and take credit for its organic leadership, to infuse personality into its brand and elevate it as a trusted resource for healthy living.

THE IDEA

We Grow Happy

RESULTS

Grew Earthbound Farm’s social community to more than 1 million followers—making it one of the top four organic/natural product brands in terms of online fans.

Increased brand awareness by 12 percentage points.

Increased brand association as a resource for healthy living by 13 percentage points.

Experienced double-digit sales increase over a two-year timeframe.