Driving awareness and trial for a relatively new brand

Just BARE Chicken is on a mission is to provide natural, healthy chicken the way nature intended. As a brand, it’s on a mission to engage loyalists and newcomers alike.

CHALLENGE

Drive business growth by creating demand for Just BARE with those who care what’s in their cart and on their plates. Tell Just BARE’s story in a new way, beyond attributes (e.g., hormone-free) and recipes.

Raising Goodness

RESULTS

Double-digit lift in brand awareness over campaign duration.

Largest increase in “purchase consideration” for the brand to date.