Reintroducing shoppers to a familiar family of grocery store brands

Competition among supermarkets is fierce. That’s why 75-year-old chains Lunds and Byerlys recently merged into one powerhouse brand.

It was the first step toward reaffirming their position in the Twin Cities marketplace.

CHALLENGE

Seize this moment to breathe new life into the brand story, reminding shoppers what makes Lunds & Byerlys so special: personal attention at every stage of the shopping experience.

THE IDEA

Lunds & Byerlys & You

RESULTS

10% increase in brand awareness.

23% surge in site users.

16% increase in site sessions.