Promoting the power of plants to build a tribe of tea lovers
Raise the brand’s profile in a crowded field. Boost awareness. Drive trial. Reshape perceptions by elevating Traditional Medicinals as a wellness brand that educates and empowers.
Plant Power for a Better You.
With Plant Power for a Better You, we present Traditional Medicinals as a wellness brand. With branded content, we tell the deeper story about the products and the brand, and we reinforce it across media—print, digital, social—and at retail.
Double-digit sales increase the first year.
160% total growth in the brand’s digital community.