Showing off a new brand to propel awareness and sales

Mindful eaters who need a sweet treat every now and then turn to Wholesome!, the maker of Fair Trade, organic and non-GMO sweeteners. The company came to Haberman for help introducing its new brand to a wider audience.

CHALLENGE

Drive awareness and sales for Wholesome! by inviting new fans to the brand community—and showing them the true meaning of living sweetly.

THE IDEA

Live Sweetly