Agency News

A little more about what we have
going on at Haberman

Sep 2023

Lessons from a humbled natural CPG founder

From unexpected risks to finding your “why,” our CEO Fred Haberman learned the hard way that starting a natural food brand isn’t easy.

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Aug 2023

How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years

Affinity Plus Federal Credit Union had never done any marketing like its “Life Math” multi-year campaign before. But the Minnesota credit union needed to grow after giving up millions in income by cutting its fees. And it had a story to tell. Haberman developed “Life Math” to resonate with Millennials and Gen. Z — segments

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Jun 2023

Haberman chosen as agency of record for 2026 Special Olympics USA Games

As a full-service marketing communications agency known for our 25-plus-year history of modern storytelling, Haberman has been selected as the agency of record for the 2026 Special Olympics USA Games.

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Apr 2023

A discussion with an inspiring entrepreneur, Houston White

Meet this pioneer who embodies our values of humanity, integrity, ingenuity, and courage.

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Apr 2023

Why the Minnesota Department of Health took its anti-vaping campaign in a very uncool direction

Norm may be uncool, but partnering with the Minnesota Department of Health to develop this awkward, funny, fresh campaign definitely wasn’t.

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Jan 2023

Haberman selected as new agency of record for Egglife Foods

We’re excited to announce that Haberman has been named agency of record for Egglife Foods.

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Dec 2022

A new campaign capturing the essence of the Cameron’s Coffee brand

In collaboration with Cameron’s Coffee, we’ve created a new campaign designed to capture the essence of the brand: authentic, simple, quality and optimistic.

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Nov 2022

Launching a new campaign and website for Earth’s Own

Earth’s Own is a Canadian purpose-led, plant-based natural food provider, and we have loved working on their new campaign, website redesign and more!

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Nov 2022

Welcoming Doug Moore to Haberman as first Chief Commercial Officer

We’re happy to welcome Doug Moore, a veteran marketing leader, as our first Chief Commercial Officer (CCO) at Haberman.

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Sep 2022

Evolve CPG podcast interview: follow your passion with Fred Haberman

A big thanks to Print Magazine for publishing Evolve CPGs insightful interview with Fred Haberman! Tune in to hear about the history behind Haberman and more.

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contact Kim Wildermuth.

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