CEO and Co-Founder
Fred Haberman and the agency he co-founded with his wife Sarah have an agenda — to make a difference in the world.
By telling the stories of pioneering companies and nonprofit organizations, Fred and his team help organizations generate revenue, inspire engagement and drive positive social change. Fred, often described as a social entrepreneur, believes that social venture capital is a viable solution for solving the world’s problems while still producing profits for business.
Many brand movements have launched and grown thanks to Fred’s passion and advocacy. Haberman works with clients like Volvo Cars of North America, Annie’s Homegrown and Organic Valley, helping them do good in the world while simultaneously guiding them to grow and prosper. Fred is also adept at creating and leading movements from scratch, as he did with the Bancroft Arnesen Expedition, the U.S. Pond Hockey Championships, and employer-sponsored gardens — a nascent employee benefit trend featured in the New York Times, Wall Street Journal and HR Executive magazine.
Fred is also co-founder of Urban Organics, a St. Paul, Minn.-based aquaponics farm, and is launching a comprehensive research study to tackle food insecurity in the United States. He is a frequent speaker at national conferences and workshops, including American Marketing Association, Sustainable Brands, and LOHAS. He was named one of “200 Minnesotans You Should Know” in 2011 by Twin Cities Business Magazine and his agency was featured in a recent Downtown Journal (Minneapolis) story, “Doing Well by Doing Good.”
On a personal note, be aware of two things. One, everything is on the table with Fred. He assembles, aggregates. He sees tie-dyed splendor where others remain fixed on a white cotton T. Exhibit A would be the U.S. Pond Hockey Championships. It started the usual way, “Hey, wouldn’t it be cool if ….” Yes, it was a crazy idea. Yes, some people said it wouldn’t work. But behold: In the dead of winter, more than 20,000 participants and spectators show up for three days of pure puck-chasing joy.
Two, Fred doesn’t ask rhetorical questions. If he puts it to you, “Am I more like Jack Black or Chris Farley,” he really wants to know. Sarah isn’t sure about this one. His two kids aren’t certain either, and opinion runs 50-50 among Haberman storytellers. Let Fred know what you think after you hang out with him for a while.
Oh, and one more thing. He sings a lot. Every time that wheel turn around, bound to cover just a little more ground.
Fred is a graduate of the University of Wisconsin-Madison with a B.A. in history.