Amplifying the voices of true organic pioneers

Haberman’s been working with Organic Valley—the nation’s oldest and largest cooperative of independent organic farmers—for more than 13 years.

Along with firmly establishing OV as an authority in the field of organics, we’ve helped them reach an ever-expanding audience (through every form of media) and supported dynamic growth for a company that, in 2015, posted over $1 billion in sales.

CHALLENGE

Establish a unified, authentic brand story at the national level, while supporting local and regional sales.

A new spin on traditional PR

RESULTS

Over 2 billion media impressions every year.

A sales trajectory that mirrors PR growth.

Generated local, regional and national media coverage for new product announcements, corporate milestones, sustainability initiatives, farmer stories and more.